Purple Paper Project

About the Purple Paper Project --

We see about 3000 advertising messages every day. Even when we're not paying attention, they're constantly in the background. Cumulatively, these messages affect how we feel about ourselves. In so many ways, they tell us we're too fat, our skin looks like crap, and our house is a mess. They teach us what society expects of us -- and how we're not measuring up. They play on our insecurities, even inventing new ones for us to obsess over (cankles, anyone?). But don't worry, because they're sure to have a product or service that can fix us! How very convenient!

The more I started paying attention to these messages, the more I realized how manipulative, insulting, and sexist they were. And I also realized that I was buying right into them. Maybe I did need to lose weight, improve my skin, and clean my house more thoroughly.

Or maybe my weight, skin, and house were just fine the way they were.

Advertising is a one-way form of communication in which powerful corporations try to persuade us to spend our money by manipulating our insecurity. The "Purple Paper Project" is about turning this into a two-way conversation. Consumers have powerful voices too, and it's about time that we started talking back.

Take action! Here's how.

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Guest

When did you begin this project?
- Nancy
  
  I started the Purple Paper Project about 6 months ago. I have several more in the works & I’ll be adding them soon. :
  - Guest
    
    This is really great! I am currently in a women’s studies course and am doing a project on sexism in popular culture. This is such an appropriate topic and hopefully I can attract some more people to your blog and its genius.
    - Nancy
      
      Thank you! I’d love for you to share it with your class. :)
      
      We take in ads like these every day without thinking, but when you start paying attention you start to see how these messages perpetuate sexist attitudes.
      
      Hope this helps with your project!
K. Rily

Clever, but I don’t think shaved meat are sexist at all. You’d have to really be stretching for that one.
- Nancy
  
  For that ad, I found it too much of a coincidence that the meat in the package resembled a couple of vulvas.
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